NYC Sparkle Eye Dust (about $3 at drugstores) is a new line of loose pigments from NYC. They’re supposed to be very sparkly – well, duh – and NYC’s website talks about “building up the pigment” and uses words like “luminous”, as if they are on the sheer side. Hmm. I bought and tested four shades.
I didn’t find them sheer at all! The extreme light reflection from all that sparkle keeps the dark colors from looking all that dark, but I didn’t find I needed to “build” up the four shades I tested at all. These were surprisingly intense, blended more easily than I expected based on the texture (which seems very creamy) and wore well, too. I was pretty amazed by these, but there are some caveats of sorts.
First of all, I don’t care how you package them, loose pigments always have the potential to be very messy. These are like lip gloss tubes full of pigment, with doe foot applicators for getting it out and putting it on your eyes. I found a good way to work with this packaging (more below). Some people prefer to depot these into little pots or something, and that’s another way to go.
Yes, these work best with primer, particularly a sticky one. It will bring out more sparkle and cause them to wear longer and look more intense. Without primer, they’re good but with it, they’re great. If you can’t afford a primer, just put some moisturizer or a liquid foundation on your lids right before applying these. You just want a somewhat sticky base.
How I apply: I pull the applicator out slowly over a sink (very little of it falls out if you take it slow, but still). Then I take an eyeshadow brush and carefully press it to the applicator and even the applicator’s stem to get the amount of product I want on my brush. Then I sweep or pat it on like any other shadow. This works very well for me – very little mess, little or no fallout during application, no fallout later, and it looks lovely on my eyes.
I did try applying it with the doe foot applicator directly – that didn’t go nearly so well. I also tried pressing it to my lids with my fingers and that was fine, but I preferred the brush method.
From left to right: Golden Champagne is a pale champagne with a lot of shimmer. Amber Glitz is a warm amber with golden shimmer. Bronze Shimmer is – well, just what it sounds like. Brilliant Sapphire is a bright blue shimmer.