Mary Kay Eye Primer ($12, Mary Kay) is an eyeshadow primer that claims to be “a waterproof formula that glides on smoothly to extend the wear of eye color and prevent it from creasing and smudging.” I find that claim to be a little modest, actually.
Let me mention right up front: how an eye primer performs depends greatly on your skin type and other factors. I believe it’s impossible to say that one primer is “better” than another – for example, loads of people find Urban Decay to be their holy grail, but it dries my lids out over time so I can’t use it. That said, my review is a case of sharing my experience of this product with you. And so you know, I have normal-t0-dry lids and very little trouble with creasing.
This primer does more than just keep shadow in place longer than bare lids – which is one thing any primer should do.
- It made colors “pop” in a way other primers have not done for me (and I’m talking about shadows I’ve worn many times, with many primers).
- Blending was easier – I could blend exactly how I wanted, no more no less, with hardly any effort.
- And yet, when used with dark shadows that have an annoying tendency to sheer out when blended (like Busted by Urban Decay), it reduced this sheering out effect and made them easier to work with.
I put it to the ultimate test: Urban Decay glitter shadows, which hate me and love to get in my eyes and down my cheeks. The Mary Kay was equal to Too Faced Glitter Glue for this task, which is saying a lot given that it’s an all-purpose primer and not a specialized one for glitter. And then there’s the price difference: Mary Kay is $12 for a .3 ounce tube, which comes to $40/ounce, while the Glitter Glue is $18 for .35 ounces, which comes to $51/ounce.
Another thing about Mary Kay is that you need very little of it. I’m not sure how helpful this picture will be, but here you go:
That’s a tiny amount, in case the picture doesn’t make that clear. If you use more, then you’ll turn your eyelids white and have to wipe some off – seriously. It blends colorlessly into the skin (and I’m confident this will be true on any skin color) because even though it’s white, it’s got the texture of a lotion.
Given my own skin type, I can confidently recommend this to those of you with dry, normal or mature lids. For those of you with oily lids, I did actually notice less creasing with Mary Kay than with some other primers I’ve tried, including Urban Decay’s primer potion (I deliberately used it with some shadows that do crease on me even with primer).
[box type=”shadow” align=”aligncenter” ]Disclaimer: This product was sent to me by the brand for consideration. My opinions on it are, as always, completely honest. [/box]