(Scroll to the bottom if you’re wondering what the buttons mean!)
Earning your trust
You may be wondering how GlowMyWay makes money, and whether that compromises the truthfulness in our reviews. The second part is simple to answer: we make money on your trust! When you trust our reviews, you recommend us to friends and we get more readers and make more money. If you stop trusting our reviews, we’re in trouble. So we are always, always 100% honest. If the brands don’t like what we’re saying, that’s their problem. Fortunately there are so many products out there, and so many brands who also understand that honest negative reviews are an opportunity for them to do better and get honest positive reviews from us next time!
As to the first part, here’s how we make money.
- Placing ad units in the top (beside the logo) and in the sidebar. We get these ad units from networks that sell advertising to companies, and they run various ads and give us a percentage of what they got paid. Every time these ads load in your browser, we’re getting paid (usually fractions of a penny, but it adds up).
- We put affiliate links to companies like Sephora, Ulta and Amazon in our product reviews. When you click one of these links, you are taken to another website where you can buy products. If you buy any product at all, we make a small commission (usually around 3-5%). You do not have to buy the product we recommended in order for us to make a commission.
- Our YouTube channel also has ads that work like the ad units here.
There is simply no relationship between our reviews and the ad units. It’s not like we’ll miss out on a Brand A ad because we gave Brand A a negative review. So that’s pretty straightforward.
With affiliate links, I guess some people feel an incentive to push certain products with a falsely positive review, but we never have. Aside from ethics, there’s another very good reason: if you’re reading a negative review we’ve written, you may still see the link to Sephora and think, “Hey, I was planning to do some Sephora shopping” and click it anyway. And then we would still make a commission on anything you buy from Sephora. And on the flipside, even when we write a positive review with a link to Sephora, most of you will just go to the store to do your shopping anyway (it’s okay, we do the same thing! It’s the samples!). So even if we weren’t decent people who care about honesty, it literally just doesn’t pay to lie in this case.
What about promotional samples?
We do try to get brands to send us products for free. This enables us to review more products than we can afford to buy. We always give our honest thoughts and opinions in these reviews. If a brand ever decides never to send us another freebie because they don’t like a review we wrote, that’s going to make us dislike the brand, not wish we’d lied to you guys to keep the freebie flow going. Who wants to deal with a brand like that? So we might just stop reviewing their products altogether – again, there are just so many other fish in the sea!
What the buttons mean
There are now buttons above some posts that say “Press Sample” and/or “Affiliate Links.” If there are no buttons above a post, that means I paid for the product myself and am not using affiliate links. “Press Sample” means the brand sent me a free item to review (please read above for my policy on putting honesty ahead of freebies). “Affiliate Links” means the post contains a link to a website where you can buy that product or many others, and if you click our link before doing so, we’ll make a small commission (read above for more about how affiliate links work). As always, no matter where the product came from or whether we place affiliate links, your trust is the most important thing to us and we always keep our opinions real!
Your mileage may vary
We don’t believe there’s ever been a product that worked for everybody. Our reviews recount our honest experiences with the products, but your honest experience may be very different. We all have different sensitivities, body chemistry and so on. How a product reacts with dry skin may be very different from how it reacts to oily skin. And sometimes companies don’t do such a great job of quality control, so your product may vary significantly from the one we tested.
We do our best to suggest how we think products will work for people with various skin tones and types and so on, but we can’t guarantee accuracy. If a product performs differently for you than it did for us, or if heaven forbid you have a bad reaction to it like an allergy, you are welcome to share that in the comments for the benefit of other readers! But please understand that we cannot be responsible for occurrences like that, and that just because our experiences are different does not mean either one of us was being untruthful or misusing the product. Let’s just accept that these variances happen and make this site a resource where varying experiences and opinions are welcome, and people can draw their own conclusions!
Thanks so much for reading! If you have any concerns, please feel free to contact us with questions!