BareMinerals Black Ruby Liner Shadow ($14 atis a brown-black loose pigment with lots of warm, reddish shimmer that’s very finely milled and comes off as a deep copper. You can use it dry or wet, although the store MUA advised me it was designed more for using wet.
And here’s why. The product looks like a simple loose pigment, so at first I assumed it was just like their other loose pigment shadows. But it’s actually a very different formula that’s a whole lot more like a non-waterproof liquid liner.
This photo shows a dry swatch on the left and a wet one on the right. It’s beautiful dry – soft but densely pigmented. But a little water really binds that pigment together and turns the whole thing into something else entirely. It’s smooth, dense and creamy with lots of shimmer. This is an older formulation that BareMinerals has been making for years, and it’s still around because it works so well.
This particular shade has a lot of red – enough so that if your eyes are red from allergies or something, it may make them look worse. That’s the case for me, but on most days it’s just beautiful. If you have trouble with warm colors generally, you should probably check out their other shades rather than this one. Here it is on my lower lashline:
The overall color effect is a deep, deep copper. Like a liquid liner that isn’t waterproof, this stuff dries down quickly, and once it’s set, it’s set. It’s almost like a stain except that it’s easy to wash off.
I apply this one with a very thin eyeliner brush when I use it wet. You could also use an angled liner brush or anything you’d use with, say, a gel liner. When using it dry, you can use a pencil brush or, again, whatever you’d use to apply a dry eyeshadow as a smudgy or soft liner. I find it really easy to apply, and I’m not that good with liquid liner – have to take it really slow.